In order to make feasible the Coca-Cola concept – Your Happiness Can Transform, the Idea was to capture user’s happiness actions and transform them in a unique mascot, HappyMe. User’s IP capture generated different HappyMe customization possibilities: Time = texture; Local temperature = color; Climate = accessories. The interaction with the user was in real time, giving to HappyMe elements such as: keyboard skills= face; microphone laugh = tails and horns; webcam smile = dance moves. The user also could put HappyMe on their Orkut profile, putting it on vote to win prizes.

Conception, Art Direction and Design
At Gringo.nu For Coca-Cola

Awards: FWA Site of the Day

My Role: Concept, Lead design, Art direction, Video Direction and Team Management

Client: Coca-Cola, Agency: Gringo
Concept: Pedro Burneiko, Clauber Volinsky and André Matarazzo
CD: André Matarazzo
Developers: Igor Almeira, Gabriel Laet, Motion: Mauro de Tarso
Copywriter: Clauber Volinsky,
Sound Design: RecoHead