Pedro Burneiko, Design Director at Media Monks based in São Paulo –– Over 15 years experience designing experiences in Brazil and Latin America for clients including Nike, Google, Samsung, Getty Images, Coca-Cola, Havaianas, and Volkswagen. His works is part of MOMA’s permanent collection and winner of 16 Cannes Lions. Awwwards juror and CCSP board member. Instructor at Miami Ad School and EBAC. Past life: Head of Digital Innovation at AlmapBBDO

Contacts → oi@pedroburneiko.com, Linkedin, Instagram.

Pedro Burneiko, Design Director at Work & Co based in São Paulo –– Over 15 years experience designing experiences in Brazil and Latin America for clients including Nike, Google, Samsung, Getty Images, Coca-Cola, Havaianas, and Volkswagen. His works is part of MOMA’s permanent collection and winner of 16 Cannes Lions. Awwwards juror and CCSP board member. Instructor at Miami Ad School and EBAC. Past life: Head of Digital Innovation at AlmapBBDO

oi@pedroburneiko.com, Linkedin, Instagram.

Havaianas → Lab, 2020. Work & Co, which started working with Havaianas, oversaw digital strategy, as well as the design and development of digital products in the store—including interactive screens that make it easier to explore and sort through hundreds of shoe styles and even dive into the history of the brand. See more: Adage, Creativity. Credits → Work&Co.

Havaianas — Lab, 2020. Work & Co, which started working with Havaianas, oversaw digital strategy, as well as the design and development of digital products in the store—including interactive screens that make it easier to explore and sort through hundreds of shoe styles and even dive into the history of the brand. See more: Adage, Creativity.

Havaianas_04
Havaianas_09
Havaianas_07
Havaianas_05

Getty Images → Endless Stories, 2019. To communicate the more than 250MM of editorial images and videos, we created a short film and an interactive website made entirely with our content. They recount the story of the Fight of the Century - and also all the amazing tales surrounding the night of March 8th, 1971. This work is part of MOMA’s permanent collection and has been recognized by every major award show in the world such as D&AD, Cannes, One Show, Clio, ADC, London Awards, among others. Credits → AlmapBBDO & Stink. See more.

Getty Images — Endless Stories, 2019. To communicate the more than 250MM of editorial images and videos, we created a short film and an interactive website made entirely with our content. They recount the story of the Fight of the Century - and also all the amazing tales surrounding the night of March 8th, 1971. This work is part of MOMA’s permanent collection and has been recognized by every major award show in the world such as D&AD, Cannes, One Show, Clio, ADC, London Awards, among others. See more.

GettyEndlessStories_20
GettyEndlessStories_03b
06
05

HP → The unwritten stories, 2016. In Brazil, there are more than 13 million illiterate people. HP made the first book written by people who've never written before. Was developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time. This work won gold lion in Cannes. See more: Film, documentary, site, instagram. Credits → AlmapBBDO.

HP — The unwritten stories, 2016. In Brazil, there are more than 13 million illiterate people. HP made the first book written by people who've never written before. Was developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time. This work won gold lion in Cannes. See more: Film, documentary, site, instagram.

HP_01
HP_02
HP_03
HP_04
HP_06
HP_09
HP_08

Spotify → Design system, Escuta As Minas, 2019. That aims to give more visibility to brazilian independent female musicians. In it's second edition, Spotify launched a studio. The challenge was to create a design system that would be consistent to endure the six months of campaign and, at the same time, flexible enough to support the diverse personalities and personal styles of more then 20 artists. See more: Youtube playlist, Spotify playlist, Hypeness, Catraca Livre. Credits → CUBOCC, Florence Dagostini & Studio Bingo.

Spotify Brazil — Escuta As Minas, 2019. That aims to give more visibility to brazilian independent female musicians. In it's second edition, Spotify launched a studio. The challenge was to create a design system that would be consistent to endure the six months of campaign and, at the same time, flexible enough to support the diverse personalities and personal styles of more then 20 artists. See more: Youtube playlist, Spotify playlist, Hypeness, Catraca Livre.

01_01
09
10
EAM_Spotify_01
EAM_Spotify_02

Spotify → Trap documentary and design system, 2019. Matuê is a singer with 1.3 million monthly listeners on Spotify. Recayd Mob, a multidisciplinary collective, has over 765,000 listeners and saw their plays increase around 1000% in 12-month period. Originally from Minas Gerais, the artist FBC, whose song "Poetas no Topo 2" has 5 million plays, is a relevant name nationally, just like newcomer Sidoka, with whom he has even partnered in one song. Although they do not seem familiar at first, they are the exponent names of a cultural scene that grows exponentially among brazilian youth: Trap. More: Playlist, Instagram, O globo, Not the samo. Credits → CUBOCC.

Spotify — Trap Documentary, 2019. Nos últimos anos o consumo de trap no Spotify cresceu em média 61% ao ano no Brasil. O gênero já alcança números significativos nas plataformas de streaming, que resultam em shows lotados e uma crescente legião de fãs. more: Documentary, Instagram, O globo, Not the samo.

Trap_11
Trap_10
Trap_07
Trap_02
Trap_01
Trap_03
Trap_04

Gympass → Rebranding and design system, 2019. It is a discovery platform that allows people to find physical activities to love and defeat inactivity. Rolled out for 14+ countries including LATAM, Europe, and the US, translated to over 10 languages. Visuals implemented in the product, campaigns, communication materials, and offices worldwide. Credits → CUBOCC.

Gympass. We have rebranded, It is a discovery platform that allows people to discover physical activities to love and defeat inactivity. 

Spotify → Content and design system. 

Spotify is launching Follow, a series of video content in which we follow some of the most popular artists of Brazilian music, do we can see their daily activities and know what they listening to. More: Playlist. Credits → CUBOCC.

Spotify — Trap Documentary, 2019. Nos últimos anos o consumo de trap no Spotify cresceu em média 61% ao ano no Brasil. O gênero já alcança números significativos nas plataformas de streaming, que resultam em shows lotados e uma crescente legião de fãs. more: Documentary, Instagram, O globo, Not the samo.

Spotify_01